Product design · Health · Brand identity
Metavo
A supplement brand built to be trusted on the shelf and in the app store.
In short
A capsule-born mark, a confident type system and packaging that reads in a second, carried consistently from bottle to app listing.
The problem
Supplement shelves are crowded with brands that all look clinical or all look loud. Metavo needed to look credible and alive at the same time.
What we built
The system, piece by piece.
- 01
A mark from the product itself
Two capsules form the M, built on a strict geometric grid so it holds from app icon to billboard.
- 02
Packaging that reads at a glance
Dose, benefit and trust cues sit in a clear hierarchy on every bottle.
- 03
One voice across touchpoints
The same system carries through the website, app store listing and social campaigns.
Built with
Brand strategyLogo systemPackagingApp store designNext case
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