Client platform · Business process outsourcing
Backline Outsourcing
A new home for a back-office and support team. Built to win strategy calls.
Built for a client
Backline Outsourcing runs customer support, back-office and finance operations for growing businesses. We redesigned and rebuilt their website so every page leads visitors to the right service and a strategy call. Then we gave the team the tools to handle enquiries and hiring behind it.
The challenge
Backline sells to businesses that are growing fast and short on time. The website had to explain every service clearly, show the industries they serve, turn interest into booked strategy calls and support their own recruitment too.
Our approach
We started with the buyer: what a founder or operations lead needs to see before booking a call. Then we rebuilt the site on Astro around that journey, with a page for every service, and added an admin area where enquiries, job applications and CVs land in one place.
The solution
What we delivered.
A page for every service
Customer support, back office, finance operations and more, each showing what Backline does and the value it adds.
Strategy calls
Clear calls to action guide visitors to book a strategy call.
Careers and applications
Open roles, with applications and CV uploads built in.
An admin for the team
Enquiries, applications and CVs, all in one signed-in place.
Next case
People, attendance and approvals in one workspace. Payroll-ready hours at the end.