A new reality is dawning on us all, as to what life and business will look like post covid-19. Even as lockdowns and business closures are easing in many areas, the effects are going to be with us for a long time.
In the absence of a vaccine, there is no guarantee that any relaxation of restrictions won’t be reversed. This makes the gradual start-up of the economy particularly difficult to navigate for businesses, who have a great many issues to consider.
So, what will the “new normal” look like for your business?
Every business will have to face its own unique realities and in many cases, business owners must rapidly rethink their operations and services to stay afloat.
Regardless of the nature of your business or which sector you play in, there are common strategies that could help you keep up with the times and become more profitable.
1. Think the internet
Granted, there are certain business that have to be delivered physically, for example how do you cut your hair over the internet, or How do you fix a broken pipe online… even these service-based businesses could leverage the internet to increase its customer base, minimize physical contact and also stream-line their chains of activity. For example, a barber could run a website that allows customers book appointment from the comfort of their home while promoting the business on social networks and search engines.
2. Get on Google search results
The phrase “Google is your friend” has become much more relevant today. Millions of potential customers are searching for your business every day and millions of transactions are getting completed by the second. The question is, when that search query is entered on google, will your company/business be found?
The good news is that getting on google search result pages (SERP) is easy, provided you are willing to take the first step. Talk to Blueinc Tech to help with your search engine optimisation today.
3. Explore Social media
More and more people now rely on the social media to get information and reconnect with family and friends. This is the perfect time to showcase your brand and services to potential customers and users.
As of today, there are 1.86 billion monthly active Facebook users (Source), 1.15 billion mobile daily active users (Source), Twitter has 313 million monthly active users (Source), There are 500 million Tweets per day, that’s about 6,000 per second (Source)
These are just a tip of an iceberg, you can navigate to www.internetlivestats.com to get more live internet statistics that would marvel you. This is the time to leverage that population.
4. Sustain value creation and remain ahead
Many companies may be able to continue some of the practices they adopted during lockdown as they return to full operations, for example, allowing more people to work from home more often, increasing the amount of video conferencing and reducing the amount of business travel.
Businesses will be returning to many unknowns that may go on for a long time, and may not have all of their staff, production facilities, supply chains and customers available to them. And at any time, the epidemic may return in a particular market, leading to a renewed lockdown. But by being prepared, they can navigate the challenges of the restart.
“The new normal” for businesses looks like it’s going to be mostly internet-based. Is your business ready for this?