SEO Writing: How to Write a Blogpost that Ranks

Writing a blog post that ranks high on search engines isn’t just about stringing words together—it’s about crafting a piece that serves your audience while pleasing the search engine gods. Imagine you’re building a house; you wouldn’t start with the roof, right? The same goes for writing a blog post that ranks.

Let’s walk through this step-by-step guide to ensure your blog posts not only rank but also resonate with your desired audience.

1. Start with Keyword Research: Lay the Foundation

Just like choosing the right plot for your dream house, keyword research is the foundation of your blog post. Start by identifying the main topic you want to write about. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords that are relevant to your topic and have a good balance of search volume and competition.

Action step on how to write a blog post that ranks; Make a list of primary and secondary keywords you want to target. Think about what your audience is searching for.

2. Craft a Captivating Title: The First Impression Matters

Your title is the front door to your blog post. It needs to be inviting enough to make people want to come in. A good title is clear, concise, and includes your primary keyword.

Action steps on how to write a blog post that ranks high on search engines; Write a few different versions of your title and pick the one that’s most compelling.

Example: Instead of “Blog Writing Tips,” go for “How to Write a Blogpost that Ranks: A Step-by-Step Guide.”

3. Outline Your Content: Plan Your Structure

Think of the outline as your blueprint. An effective outline helps you organize your thoughts and ensures you cover all the points your audience needs. Break down your content into sections: Introduction, Main Points, and Conclusion.

How to write a blog post that ranks very well on search engines: Create a detailed outline. Under each section, jot down the main points you want to cover. This will serve as your roadmap, making the writing process smoother.

Here’a an example outline you can use to draft your next blog post

Section	Details
Introduction	Explain why ranking is important
Section 1	Keyword Research
Section 2	Crafting Headlines
Section 3	Content Creation
Conclusion	Recap and call to action

Table Source

4. Write Engaging Content: Build the Walls

Now, it’s time to start writing. Begin with a strong introduction that hooks the reader. Your content should be conversational—imagine you’re explaining a concept to a friend over coffee. Use short paragraphs, bullet points, and headers to make your content easy to skim.

How to write a blog post that ranks high on search engines - Write your content in plain English. Avoid jargon and keep sentences concise. Make sure each paragraph flows naturally to the next.

Analogy: Think of each paragraph as a brick; they all need to fit together to create a sturdy structure.

5. Optimize for SEO: Install the Fixtures

SEO optimization is like installing fixtures in your home—they make it functional and attractive. Use your primary keyword in the title, headers, and a few times throughout the content. Don’t overdo it—keyword stuffing can hurt your rankings.

How to write a blog post that ranks - Include keywords naturally within your content. Use variations and related terms to help search engines understand the context of your post.

Example: If your primary keyword is “write a blogpost,” variations might include “writing blog posts,” “blog writing tips,” or “how to write a blog.”

6. Incorporate Visuals: Add the Decor

Visuals like images, infographics, and videos are the decor of your blog post—they make it more appealing and easier to digest. Visuals can also improve your SEO if you use alt text properly.

How to rank a blog post on Google - Add relevant images and infographics to illustrate key points. Use descriptive alt text with your keywords to boost your SEO.

Example: If you’re discussing keyword research tools, include a screenshot of Google Keyword Planner.

7. Edit and Proofread: Do a Final Walkthrough

Before hitting publish, take a step back and review your work. Check for grammar and spelling errors, ensure your points flow logically, and verify that you haven’t missed any crucial information.

How to write a blog post that ranks - Read your post aloud to catch awkward phrasing or run-on sentences.

Tip: Having someone else review your post can provide a fresh perspective and catch errors you might have overlooked.

8. Publish and Promote: Invite People In

Publishing is just the beginning. Share your blog post on social media, in newsletters, and through any other channels available to you. Encourage readers to share your content and engage with it through comments.

How to rank a blog post that ranks - Create a promotion plan for each post. Schedule social media posts, reach out to influencers, and consider using paid promotion to extend your reach.

Example: If you’re targeting small business owners, share your post in LinkedIn groups or on business-related forums.

9. Monitor Performance: Inspect and Improve

Finally, once your blog post is live, monitor its performance. Use Google Analytics and other tools to see how it’s doing. Are people spending time on the page? Are they bouncing off quickly? Use this data to improve future posts.

How to write a goof blog post that ranks on Google - Set up Google Analytics to track key metrics like page views, bounce rate, and average time on page. Adjust your strategy based on what the data tells you.

Tip: A/B testing different headlines or images can also provide insights into what works best for your audience.

Want to learn how to build a website that ranks? Read here >>> SEO Website Design: How to Build a Website that Ranks

Conclusion

Writing a blog post that ranks is like building a well-designed house—it takes planning, execution, and a little creativity. Follow these steps to ensure your blog post isn’t just another piece of content but a valuable resource that stands out in search engines and comes up as top suggestions for keywords.